Colors
Main colors
| Lifeliqe Focus Gray | |
|---|---|
| HEX | #3c3b5c |
| RGB | rgb(60,59,92) |
| CMYK | 84–77–37–30 |
| Pantone C | 5265 C |
Interactive colors
Colors used in the application environment (UI - User Interface) and on the web.
Color palette
Color palettes allow us to build a digital environment (applications, web) with regard to sufficient contrast and accessibility of all elements.
Gray 100
#13161a
Gray 90
#22262d
Gray 80
#343943
Gray 70
#4b5360
Gray 60
#667081
Gray 50
#848fa2
Gray 40
#9ea9bc
Gray 30
#bfc7d5
Gray 20
#dbe0e9
Gray 10
#f2f4f7
Navy 100
#141423
Navy 90
#24233a
Navy 80
#373655
Navy 70
#4f4e7b
Navy 60
#6c6a9d
Navy 50
#8b89bd
Navy 40
#a5a4d5
Navy 30
#c4c2ef
Navy 20
#deddf7
Navy 10
#f3f3fd
Color modes
Color modes define the color scheme we choose for the logo to achieve the correct display on both screens and in print.
| Color mode | What is it? | Example | Usage |
|---|---|---|---|
| HEX | RGB equivalent (hexadecimal) | #000000 | WEBHTMLCSS |
| RGB | Color space for screens | rgb(100, 100, 100) | WEBHTMLCSS |
| CMYK | Color space for print | 10-10-10-10 | PRINT |
| Pantone | Direct colors for printing | 1100 C | PRINT |
Choosing color mode
| Suitable logo color mode: | RGB logo | CMYK logo | Pantone logo |
|---|---|---|---|
| The logo will be on the screen (web, mobile, presentation…) | |||
| The logo will be printed (business card, leaflet…) |